How to Prepare Your Ad for The Beat Magazine

Preparing artwork for inclusion in The Beat Magazine is not difficult but there are a number of specific requirements that need to be met. Here are the three most important;

  • keep the image resolution above 300 dpi/ppi (dots per inch/pixels per inch)
  • ensure that the ad dimensions are accurate
  • save the artwork as either greyscale or CMYK (Cyan, Magenta, Yellow and blacK) so that no colour conversion is required before printing.

Artwork will be accepted in several formats, including PDF, EPS, TIFF and JPG. The preference is for files to be saved in PDF format.

If you are building your artwork using vector-based drawing software such as Illustrator, Freehand or CorelDraw be sure that the following specifications are met:

  • embed all fonts or convert to outlines when generating the final EPS or PDF.
  • convert all RGB or spot colours to CMYK. The Beat Magazine can convert your file to CMYK but colour shifts may result.
  • ensure that the artwork is the exact correct dimensions for the ad being placed.
  • if using Adobe Illustrator be sure to generate any EPS files so they are compatible with CS3 or earlier.
  • ensure that all bitmap elements in the file are at least 300 ppi and their colour is set to greyscale or CMYK.
  • embed all external files. If they can not be embedded be sure to include them when sending in the artwork.
  • if you are supplying a PDF we recommend that you DO NOT use any of Adobe Acrobat's security features, some of which prevent editing, printing and duplicating.
  • do not send the original application artwork. All vector-based drawing applications allow files to be saved/exported as PDF or EPS.

If you are building your artwork using page layout software such as InDesign or QuarkXpress be sure that the following specifications are met:

  • embed all fonts in the final file.
  • convert all RGB or spot colours to CMYK. The Beat Magazine can convert your file to CMYK but colour shifts may result.
  • ensure that the artwork is the exact correct dimensions for the ad being placed.
  • ensure that all bitmap elements imported into the file are at least 300 ppi and their colour has been set to greyscale or CMYK.
  • ensure that all vector elements imported into the file are set to greyscale of CMYK.
  • export as PDF (if possible). Be sure that the export specifications are for Press Quality PDF, CMYK colour scheme with a resolution of 300 dpi for colour and greyscale images.
  • if exporting as EPS ensure that the file is set to CMYK colour scheme and that any bitmap elements are set to 300 dpi.
  • do not send the original page layoutl file, all files built in page layout applications must be exported as PDF or EPS.

If you are building your artwork using photo-editing software such as Photoshop be sure that the following specifications are met:

  • resolution should be between 300 and 600 ppi. For most ads 300 ppi is fine but if the ad has very small text we recommend a higher resolution.
  • be sure that the file is in CMYK mode rather than RGB mode. The Beat Magazine can convert your file to CMYK but colour shifts may result.
  • ensure that the artwork is the exact correct dimensions for the ad being placed.
  • most photo-editing software will allow files to be exported as TIFF, JPG and often PDF. Do not send the original application file.
  • some photo-editing applications allow vector layers. We recommend that vector be used for all text, if possible, and the file be exported/saved as PDF.

To Bleed or Not to Bleed
Ads in The Beat Magazine do not have a bleed* except for the Inside Front Cover, Inside Back Cover and Back Cover. If you are preparing artwork for one of these positions you may include a bleed on your artwork. The image area of these pages is 5" x 8" (keep all important elements and copy within this area). The page size is 5.5" x 8.5" inches. The bleed is 5.75" x 8.75". This leaves a minimum bleed of 1/8 inch (0.125") on all 4 sides of the ad. It is helpful to include cropmarks on your artwork (set to 5.5" x 8.5") so that the page is cropped the way you intend.
(*bleed - when the artwork of the ad extends to the edge of the page the visual elements in the ad need to extend beyond that edge so they can be trimmed off without leaving behind any unprinted, white edges. See the diagram in the Advertising Dimensions section)

Sending the completed file to The Beat Magazine
Most ads can be sent to The Beat Magazine using email. Files that exceed 10 Mb can not be sent via email. If the file is more than 10 Mb you could try to compress it first. Usually compression will have little effect on PDF and JPG files. If your file is larger than 10 Mb contact your sales representative to setup alternate arrangements.

Having Your Ad Built
If The Beat Magazine is building your ad please try to ensure that the elements you provide meet the following specifications:

  • all images are at least 300 dpi (at the size you would like them to appear).
  • all text is provided as typed copy. The copy can be input directly into the body of your email or saved as a text file (.txt). Programs such as MSWord, WordPerfect and other text editors can be used but the text should be exported or saved as either .txt (such as Unicode or MS-Dos format) or .rtf (Rich Text Format).
  • your logo should be provided as either an EPS, PDF or TIFF format. If the logo is a bitmap (not vector) it should be at least 300 dpi.

Please DO NOT pull your logo, photos or other elements off the Internet. Virtually all graphics on the Internet are only 72 dpi and can not be enlarged to 300 dpi unless the image on your monitor was originally over 10" in size.

If you have any problems or questions concerning the preparation of your advertisement for The Beat Magazine please contact Lionel Morise at . Putting "The Beat" in the Subject line will help to ensure a timely response.


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